The ladies' mercenary plans are hilariously frustrated time and again. Will they end up marrying for love or money or both and quit modeling? Or will they just call the whole thing off and keep earning their own cash?
In any case, they will be perfectly dressed.
Costume designer Travilla uses the clothes to showcase each woman's personality.
The leader of this marriage caper, Schatze, runs a tight ship. No guys that you meet among the cold cuts, she demands, only men at Stork or 21 Club. Schatze can be rather snooty, but she has it all figured out.
As such, she's the first one you find wearing a suit. Securing the ritzy apartment in a grey suit with slight peplum on the jacket, Schatze is regal and all business.
Unfortunately, Schatze always puts on an act. In her attempts to be mature when dating an older man, her outfits turn out frumpy sometimes.
Case in point, this green chiffon, mink-lined gown. Schatze's slim figure can carry the excess fabric but, somehow, this dress begs for a full-figured matron to do it justice. It simply looks dowdy on Schatze.
Schatze's style is more becoming when she's not expecting to see anyone, not trying to impress. Her choices for relaxing at home fit her much better than anything else.
Pola is Adventuresome and Flirty.
You do get a sense of her specific goals when she dreams. She's the only one who dreams of flying outside of the country and having an adventure. There are hints that she achieves that excitement at the end, but we don't know.
This one-strap satin, halter aubergine number is one of the more frequently-used gowns to make the rounds on a image or doll of Marylin Monroe these days. (The white dress from The Seven-Year Itch remains the most famous, of course.)
|Demure and sensuous. How does she do it?|
Even her terry cloth bathrobe is tailored specifically for Pola, emphasizing her enviably-trim waist. When a guest pops in for a second, Pola's bathrobe keeps her well-dressed and perfectly appropriate for receiving visitors.
Loco is a Bubbly and Comforting presence.
She's very much grounded in reality (unlike Pola) but she's not cynical (unlike Schatze). Loco just goes with the flow and is never stressed. What a barrel of fun!
Her sunny disposition shows in her clothes.
Loco arrives in a stunning cobalt blue gown with yards of underskirts that produce a wide a-line skirt. It's as if this extrovert's dress reaches out to touch everyone she meets.
Come on, movie! Loco can handle more color!
Loco is friendly. She charms her way to a ski lodge in Maine, ostensibly to meet someone... anyone.
She's a little older, a little wiser. We hope she hasn't given up her child-like enthusiasm for living to the fullest.
How to Marry a Millionaire is a great movie for a few chuckles and elegant mid-20th century fashion which reflects each characters' personality.
This is a remake of Ladies in Love (1936) with Loretta Young and Tyrone Power. Read more by clicking here.