This Month's Theme: January Releases.
You Only Live Once (1937)
United Artists released You Only Live Once 75 years ago this month. It's the story of an ex-convict (Henry Fonda) and his wife (Silvia Sidney) who go on the lam after being framed for murder. But you wouldn't guess that from the poster (on the left).
This looks like the cover of a torrid romance novel where the most action you'll get is the lady fainting from a love that cannot be expressed for the man whose name must not be mentioned.... All that stuff.
The French poster (on the right) - with a prominent jail cell, police search light and an act of violence - is a bit busy, but it does a better job of conveying urgency, danger and (best of all) the plot!
The Man Who Came To Dinner (1942)
This ad reads in part, "There never was a better reason for 'going to the movies.'" This suggests people might have been turning away from cinematic diversions for a bit. It's understandable that everyone's mind was now focused on more serious matters; the attack on Pearl Harbor was not even a full month before the premiere of Dinner.
With that in mind, it's no wonder the marketing department felt the need to give a reason for attending the theater. Every mouth on the poster is in mid-laugh. "Distract yourself," seems to be the message.
The Cimarron Kid (1952)
The Three Stooges Meet Hercules (1962)
See you next month in Classic Movie Posters.